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A Friendly with Steph Frei
Park / Event Activation
Seattle Sounders FC
SUMMARY
March to the Match is a beloved Seattle Sounders FC tradition. Held in Occidiental Park before each summer home game, fans gather to catch the latest bands, compete for Sounders FC swag, and cheer on the team. Working closely with the Sounders FC marketing team and the Downtown Seattle Association who stewards this historic park, we designed an interactive mixed reality game that allowed fans to take on the Sounder's fearsome goalie in a penalty kick game. The game mixes a real-world soccer goal and signage with an AR Steph Frei and Scoreboard using the latest visual positioning system (VPS) technology from SnapAR. Fans could also Pose with Pro with the team's beloved captain, Nico Lideiro.
CLIENT
Downtown Seattle Association
Seattle Sounders FC
PLATFORM
Social AR
Visual Positioning System (VPS)
SERVICES
Experience concepting and design
3D Art & Animation
AR Development
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